Video Is a Powerful Tool to Increase Sales

The Internet is now a high-bandwidth content distribution channel, and sites like YouTube are some of the most popular destinations on the web. There’s reason for that: video is a powerful way to not only get your message across, but a great way to connect personally with your customers.

Some uses of video on your web site include:

  • Enhanced communication – at the click of a button, introduce site visitors to your CEO, sales representatives, or customer service personnel.
  • Product display – allow your customers to get a good look at your products from many angles, complete with voice over descriptions and real-world applications.
  • Training – release your training video to employees worldwide, without the high cost of duplication and distribution.
  • Customer service – a 1-minute instructional video clip can instruct users on common issues, or provide answers to Frequently Asked Questions.