Search queries with a location qualifier (such as “nearby” or “near me” or “closest”) have doubled in the past year, says Google. And 4 in 5 of those searches came from a mobile device.

This confirms what we have known all along. The web is going mobile. While on the go, people use their phones to search for products and services. Perhaps this is why local searches spike 55 percent during both Christmas and New Year’s (when people travel) or why they are more common on weekends (when people escape their daily routines).

And this is great news for folks who do business that is in any way local–B2C and B2B alike!

1 / 2 of people who conduct a local search on their smartphones visit a store within 24 hours.

Does this matter to you? Well, try searching for your products or services on your smartphone with the words like “nearby” or “near me.” Does your site come up first?

As we say around the office here: it’s all about who’s out in front. Is it you? Or is it your competitors? Contact us today.