Cleveland Social Media Marketing Agency
The Web is social – let us help put your brand in front of millions.
Your market is ripe for the picking. Three-quarters of all online adults use at least one social networking site (PewInternet 2013). And while online, they talk to their friends about what they’re doing and what they’re buying. In fact, 70% of people consult reviews, ratings, or social media before purchasing, and 45% say they are influenced by reviews on social sites from people they follow.
Potential clients, partners, vendors, and distributors are talking whether you join the conversation or not — and what they say matters for your bottom line. Research shows that 52% of all marketers find at least one customer through Facebook every year (43% for LinkedIn).
Strong social media presence can also boost search rankings, since most search engines use “social signals” as part of their ranking algorithm.
Not using social media is like not voting for yourself.
We want to help you tell your story. And we know what works. (And what doesn’t.) With over 15 years of experience on the web, GHI Internet Services has built a dynamic knowledge base of best practices. Here’s what we do:
First things first. Before any digital marketing firm asks you to start tweeting 87 times a day, get a strategy. What are your goals — customer interaction, more traffic to your website, reputation management, higher rankings, increased revenues? And who is your audience and where are they most likely to “hang out” online — Facebook? LinkedIn? Google+? Twitter? Instagram?
We are firm believers that a quality social media marketing campaign is not a stand-alone endeavor, nor is it a shotgun-advertising tactic … nor is it for everyone.
After carefully looking at your market and goals, we will recommend a unique strategy that’s best for you – and it may be to invest your marketing dollars elsewhere. (We’ve actually turned down a few social media projects because it wasn’t a good fit for their business.)
Create & Optimize
Next, we’ll help you create a compelling, cohesive message, in your unique voice, on the social media platform(s) that make the most sense for you. Depending on your business, we can:
- Setup and optimize your profile
- Ideate interactive contests, promotions, and special-offers to create excitement, increase the size and scope of your online presence, and encourage action (read: increase revenues)
- Promote brand with custom images and videos
- Create and distribute blog articles
- Develop ads targeted with pinpoint accuracy (based on location, interests, age, gender, relationship status, industry, and education)
- Highlight positive content and help you respond to negative reviews and comments
- Train you and your staff on the ins-and-outs of social media marketing
- Manage your online reputation
- Analyze visibility on social media sties
- Measure success with industry-leading analytics tools and methodologies, comparing results to your business’s goals