Quality content is king. Always has been. Always will be.
Good content is the single most important part of any digital marketing campaign. Period.
Every single day, millions of potential customers are using search engines like Google to find information about products and services…including yours.
That’s why Google’s goal is (and always has been) to connect its users with the highest quality and most relevant content available. It’s a complex process, but Google hopes to display the web pages that best match the user’s search query.
… which means that quality content, based on solid keyword research, is the lifeblood of your website.
Well-written, informative, relevant copy is the reason people visit your site. It’s the way people find your site on the search engines. It’s a necessary prerequisite to acquiring credible, inbound links. It denotes credibility and professionalism. And, most importantly, it helps increase your bottom line.
At GHI Internet Services, our team of digital marketing experts has over 15 years of experience creating quality content on the web. Our time-tested strategy focuses on:
- Listening: We don’t assume to know everything about your company. Instead, we focus on your story and help you tell it. We spend time to get to know your business to understand your market, context, lingo, and brand message.
- Researching: We use industry-leading, online market research tools to uncover the exact words and phrases that potential clients are using to search for what you sell.
- Creating: Based on our research, we work with you to craft quality, original, relevant content in order to bring qualified leads to your site, encourage action, and, ultimately, increase your revenues. We don’t keyword stuff, and we don’t outsource to third parties. Rather, we write copy for your website, blog, craft articles, draft email newsletters, create and optimize social media content, and publish press releases.
- Testing: Our mission is to help you Connect Smarter™ with your market. We are results driven, so we test which pages are doing well and which aren’t with the top-of-the-line analytics tools.