Apartment Complex Increases Occupancy

Challenge: Bring an apartment building, in the midst of a competitive situation, to full capacity. Solution – Targeted Facebook Campaign: Timeframe: 6 weeks Total Spend: $249.87 Demographics: Men and Women, age 18-50 yrs. Geo Target – 25 mile circle around Statesboro, Ga Result: 29,056 people reached 2,109 clicks to landing page 18 rental closures Increased capacity from 68% to 97%

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Wordpress

It’s been a few years since Jim, impersonating his “prankemy” Dwight, asked Dwight what kind of bear is best. Before Dwight can say that there are basically two schools of thought, Jim answers his own question: “black bear.” Dwight is enraged. Jim persists (and explains his outfit while smiling at the camera in an “interview”). Dwight launches into the boss’s office. “MICHAEL!” Cue

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Frustrated Marketer

Recent data show that a shocking 97% of marketers are at least “somewhat” stressed, with 1 in 4 being “overly stressed” or stressed “to the max” at work. When asked to name the three top reasons for their stress, over half responded with the sentiment that they were unable to get all of their work done in a typical 40 hour week.

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Domain Name

“What’s in a name?” Juliet asked Romeo. Your company’s domain name is the cornerstone of your digital marketing efforts and your online brand. Your domain name (usually something like companyabc.com) is a combination of your physical address (the place where your clients can go to find you) and the sign outside your store / office building. It could communicate professionalism—or

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Website Launch

If there’s one thing every experienced digital marketing firm knows, it’s that there’s a lot that can go wrong when launching a new website. Even small hiccups can delay the launch by days or even weeks. What many people don’t realize, though, is that designing, programming, and launching a website is all part of a give-and-take relationship. One could even

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Search Engine Optimization

There are thousands of websites and books and podcasts and seminars and courses dedicated to explaining SEO. Some shove their version of what works down everyone else’s throats. (“Do this, do that. Don’t do that. No, no, not THAT!”) Others are more helpful. But if you’re new to the world of search engine optimization (or perhaps even if you’re a seasoned professional), you

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Google Mobile Page

Last month, Google reformatted its results page for mobile devices. The search engine will begin to show up to four ads on location-related searches. These location-related search queries contain words like “nearby” or “near me” or “closest.” The results will be grouped together in what Google is calling a “Nearby businesses” pack. For example, here’s a search for “nearby auto repair”: As shown above, the ads

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Google Local

Search queries with a location qualifier (such as “nearby” or “near me” or “closest”) have doubled in the past year, says Google. And 4 in 5 of those searches came from a mobile device. This confirms what we have known all along. The web is going mobile. While on the go, people use their phones to search for products and services. Perhaps this

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