Apartment Complex Increases Occupancy

Challenge: Bring an apartment building, in the midst of a competitive situation, to full capacity. Solution – Targeted Facebook Campaign: Timeframe: 6 weeks Total Spend: $249.87 Demographics: Men and Women, age 18-50 yrs. Geo Target – 25 mile circle around

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Wordpress Questions

We get a lot of questions about how to use WordPress that … seem dumb, but actually aren’t at all. WordPress is probably the easiest content management system out there, but it’s still complicated. Here are 10 frequently asked questions

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Wordpress

It’s been a few years since Jim, impersonating his “prankemy” Dwight, asked Dwight what kind of bear is best. Before Dwight can say that there are basically two schools of thought, Jim answers his own question: “black bear.” Dwight is enraged. Jim

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Frustrated Marketer

Recent data show that a shocking 97% of marketers are at least “somewhat” stressed, with 1 in 4 being “overly stressed” or stressed “to the max” at work. When asked to name the three top reasons for their stress, over half responded

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Domain Name

“What’s in a name?” Juliet asked Romeo. Your company’s domain name is the cornerstone of your digital marketing efforts and your online brand. Your domain name (usually something like companyabc.com) is a combination of your physical address (the place where

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GHI Internet Services has been recognized for the eigth time as one of Northeast Ohio’s 100 fastest-growing companies, as they were honored to receive the prestigious Weatherhead 100 Award.

Website Launch

If there’s one thing every experienced digital marketing firm knows, it’s that there’s a lot that can go wrong when launching a new website. Even small hiccups can delay the launch by days or even weeks. What many people don’t

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Search Engine Optimization

There are thousands of websites and books and podcasts and seminars and courses dedicated to explaining SEO. Some shove their version of what works down everyone else’s throats. (“Do this, do that. Don’t do that. No, no, not THAT!”) Others are more helpful.

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Google Mobile Page

Last month, Google reformatted its results page for mobile devices. The search engine will begin to show up to four ads on location-related searches. These location-related search queries contain words like “nearby” or “near me” or “closest.” The results will be grouped together in what Google

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Google Local

Search queries with a location qualifier (such as “nearby” or “near me” or “closest”) have doubled in the past year, says Google. And 4 in 5 of those searches came from a mobile device. This confirms what we have known all

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