Strategic Market Research

There are millions of Internet users performing searches on the Internet right now. Some of them are looking for your products and services. The words your potential customers choose to search the Internet - their search terms – are very important. Your Internet marketing success depends on your position in the Search Engines, but you must be ranked for search terms that actual customers are using today.

In essence, you should not simply optimize your web site for certain search terms. You should optimize your web site for high-quality search terms that are actually being utilized by the markets you want to attract. If you target the wrong terms, then all of your web site optimization efforts will be in vain.

GHIIS' marketing research term performs deep research into your markets and the words they use when looking for what you sell. Included in our research are strategies such as:

• Terms your sales staff hears from prospects
• Terms your current web site content contains
• Competitive analysis
• Social media analysis, to determine terms being used on social media sites
• Terms from associations you and your competitors belong to
• Geo-targeted search terms
• Negative terms - those you do NOT want to rank for