Company: Westfield Bank
Location Medina, OH
Services: Search Engine Optimization, Paid Search, Social Media Marketing
Westfield Bank is currently in the beginning stages of a full marketing initiative to attract
new retail customers for their high-interest checking and savings products, as well as many others
Westfield's goal is to acquire customers not just around Northeast Ohio but nationwide.
Yet Westfield intends to remain branded and focused on cultivating the feel of a community bank,
over the web and intrinsic to all their new product rollouts within each new market.
To accomplish this and more, Westfield Bank began a full-scale organic search, paid search, and social media
marketing optimization strategies with GHIIS in the Spring of 2010.
Westfield's search engine marketing campaign will comprise market research, competitive analysis,
a full site analysis, targeted search terms, paid search campaigns and social media marketing.