Company: Guardian Industries

Location Auburn Hills, MI

URL: www.showerguardglass.com

Services: Search Engine Optimization

The Challenge: Headquartered in Auburn Hills, Michigan, Guardian Industries is a multi-billion dollar world leader in the manufacture and distribution of glass, automotive, and building products sciences. This privately held company started with humble beginnings during the Great Depression as a small windshield manufacturer for the automotive industry. Today, though they remain private, they are a dominant, global presence with a group of companies employing over 19,000 workers worldwide with manufacturing facilities in 21 countries, on 5 continents.

They are one of the world's largest manufacturers of float glass and fabricated glass products; they manufacture and supply the automotive industry with a variety of exterior products; they have become a significant player in the building materials distribution business; and have recently become the world's largest producer of mirrors.

With a heritage of 75 years perfecting traditional sales and marketing go-to-market strategies, in 2006 Guardian’s corporate brand managers decided it was time to find a search engine optimization company that had a track record for helping companies extend their brand on the web, garner the growing online searching customer market with search engine optimization and marketing services, and learn how to push product specific traffic to their multi-channel dealer’s sites. They turned to GHI Internet Services to research the viability and direction for their internet marketing strategy.

The Solution: GHI focused on 3 of Guardian’s 21 product-specific, micro-websites developing a comprehensive, fact-based Market Research study that laid the foundation for an intelligent search engine marketing plan. GHI’s plan included both an organic and PPC search engine optimization component

The Impact: Site traffic has risen by 235% in the first 3 months of the SEO Campaigns. More importantly, the increased site traffic resulted in a 300% increase in the number of click-throughs to dealer sites. And the Showerguard Dealer Network has seen its visitor count rise over 500%. Needless to say, Guardian is planning to extend their search engine optimization and internet marketing plans to its 19 other micro-sites as they learn how to leverage the empirical web data to grow their many businesses online.

Guardian