Company: Conrad's Tire Express & Total Car Care

Location Cleveland, OH

URL: www.econrads.com

The Challenge: As one of Northeast Ohio's largest privately held tire dealers, with more than 30 retail stores, this family owned business believed segments of their market were beginning to buy more tires and automobile services online; and they wanted their share. They studied industry benchmarks and trends. The empirical evidence suggested that technology was mainstreaming for their customer base. And the time was right for shifting some of their marketing budgets from traditional media like the yellow pages, television and radio to the internet. However, after 40+ years in business, they were not known as early adopters of innovative technology. As a result, they turned to GHI Internet Services for advice to help them develop and implement a multi-faceted internet marketing strategy; and one that would produce results, fast.

The Solution: GHI developed a comprehensive target market and Search Engine Marketing plan including both organic and paid search advertising. Included in these plans was a Website Audit, empirical Market Research, Landing Page Re-engineering, and a metrics driven process that continually generates new, fresh, and constant market research.

The Impact: A dynamic, constantly changing website that has seen site counts increase from 2,000 a month to more than 25,000 per month in less than 2 years. And Page One of Google registers Conrad's website for more than 60% of the selected keywords and phrases GHI optimizes for them. More importantly, these new visitors are calling, filling out online forms, and soliciting online tire quotes which are converting to new name sales. Conrad's Executives recently said, "I can't believe how many leads we are getting through the web site. I am wondering if we are going to be able to handle all of the calls coming through our existing call center." Conrad's plans to continue shifting more of its marketing budget to their web site: More site functionality, more action-driven graphics, more online customer collaboration tools and information, more content, ecommerce, service reservations, and of course, more search engine marketing!

Conrad's

Conrad's

GHIIS provided search engine optimization, pay per click (PPC), email marketing and social media consulting for Conrad's Tire Express & Total Car Care. Working closely with Thetawave, Conrad's web design and development partner, GHIIS was able to grow traffic to the Conrad's site by over 500%.