
Home - Professional Speakers - Sally Helgesen
Company: Sally Helgesen
Location: New York City, NY
Services: Search Engine Marketing, Web Hosting
The Challenge: Sally Helgesen is a keynote speaker on leadership development and employee engagement. Her web site was in need of new and expanded content, and she came to GHI looking for help in marketing her site via the search engines, thus enabling her to grow her New York-based professional speaking business.
The Impact: After GHI developed a comprehensive search engine marketing plan as well as an ongoing web site maintenance program, the site saw an immediate upsurge of interest within the professional speaking market. GHI has further developed Sally's ability to market herself via the Women Guru's Network, which Sally developed, comprising the world's best professional women speakers.