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Home - Real Estate - Coldwell Banker Bullard
Real Estate Clients
Company: Coldwell Banker Bullard
Location: Atlanta
URL: www.cbbullard.com
Services: Search Engine Optimization
The Challenge: Coldwell Banker Bullard Realty is an Atlanta real estate agency that came to GHI for help in building an Internet marketing strategy to capitalize on the huge growth potential the web provides. Studies have shown that over 75% of homebuyers look to the web first as they make a purchase decision. Millions of searches per month are conducted throughout the country as buyers utilize Google, Yahoo and MSN to find just the right property. Coldwell Banker Bullard saw the potential of leveraging GHI and the web to bring Atlanta area homebuyers and sellers to their web site.
The Impact: GHI first identified targeted search terms for the company's market, and the results were staggering...tens of thousands of searches per month are conducted by the company's target audience. In fact, GHI uncovered terms that could conservatively bring over $8 million worth of new business to the agency per year.
GHI's valued partner, Silver Webworks Company, an Atlanta web site design firm, redesigned the web site to provide an ideal architecture for GHI's seearch engine optimization services, while enhancing the user experience.