Home - About - Employment -
Pay-Per-Click (PPC) SEM Specialist
Employment
Pay-Per-Click (PPC) Search Engine Marketing Specialist
GHI Internet Services is actively seeking full-time and part-time
PPC Specialists. Full time candidates must have a minimum of 2 years
of direct working experience in the PPC Campaign Management space;
part-time candidates must have a strong drive to learn, work, and
grow in a fast-paced, dynamic, and virtual environment. Both positions
require excellent multi-tasking capabilities, attention to detail
and a proven track record to perform in a deadline driven environment
.
Description:
The position includes the following responsibilities:
- Conduct strategic internet marketing research on customer specific markets
and empirically identify various searching behavior patterns
- Rationalize keyword research to justify client recommendations for specific
pay-per-click campaigns
- Develop, maintain, and creatively improve both project plans and process
implementations to achieve client online marketing objectives
- Manage budgets to ensure proper advertising allocations as per campaign
objectives
- Effectively communicate project status to clients and amend plans and
strategies as required
- Utilize bid management tools and data mining techniques to maximize campaign
ROI
- Creatively compose and test ad copy to produce optimal click through
ratios
- Monitor, report and develop custom campaign recommendations analyzing
client specific key performance indicators, industry parameters, and conversion
statistics
- Facilitate end-to-end client relationship project plans, budgets, performance
metrics, monthly meetings, and presentations
Qualifications:
- Bachelors degree with interest or emphasis in communications, marketing, advertising, or computer science
- Experience with keyword research, selection, and keyword research tools
- A minimum of 2+ years of experience managing Pay-Per-Click campaigns
and knowledge of bid management tools is a plus
- General knowledge of Web site traffic analytics software (Webtrends, Omniture, Coremetrics HitBox, etc.)
- Knowledge of Internet-based business and e-Commerce models
- Excellent verbal, written, and presentation skills
- Excellent organizational skills and an ability to manage multiple simultaneous projects
- Advanced knowledge of Excel and desire to use it
If you are looking for a position that delivers real value to customers, a company that seeks creative thought leadership, rewards innovation and dedication, this is the position for you. We offer a competitive salary, benefits, performance bonuses, and a great virtual, non-micro managed working environment.
Benefits:
Medical, Dental, Prescription, Holidays, Vacation, Retirement Plan
Contact Information:
Send cover letter and resume to ghirecruiter@griffithholdings.com. No phone calls accepted.