9 Northeast Ohio Sites You Didn’t Know Use WordPress

For many small businesses, updating the website is a nightmare. Removing outdated photos on the About Us page, adding a product or service, announcing a special promotion, or even just editing a typo is a frustrating task. If you maintain your website in house, the number of things you can fix may be limited. If you use an outside firm, simple changes …

4 Tips to Migrating from MagentoGo Without Losing Your Head (or Your Revenues!)

eBay’s MagentoGo and ProStores are shutting down … leaving 10,000 small-business owners without an e-commerce platform to sell their products and services online. It’s all in a focused effort to move away from its small-business software … and to its more profitable e-commerce software products that target bigger and/or more sophisticated online …

5 Reasons Why Your Content Should be Helpful … and Not Go for the Sale

People don’t like being sold to. We skip through ads in newspapers and magazines. Every time a pop-up ad “bloops” onto our screen, we close it. We DVR our favorite shows and fast-forward through commercials. (And if you don’t have a DVR, like my family, you simply mute those obnoxious disturbances.) It seems that what advertisers …

3 Facts about Link Building You Probably Missed

As we wrote on our inbound linking page, in Google’s algorithm, an inbound link works like a vote—a vote for that page’s trustworthiness, importance, and subject matter. So most people know that inbound linking should be a central part of every search engine optimization campaign, but, because black hat SEOers have abused the system (stuffing …

3 Lessons from eBay’s SEO Nightmare

Last week, eBay.com lost significant ground in their rankings on Google’s search engine results pages (SERPs), and other SEO firms should take note. Moz, a well-known search engine marketing firm, tracks which 10  domains have the most “real estate” in the top 10 search results. Dr. Peter J. Meyers at Moz reported that “over the …

The 3 Biggest SEO Myths

There’s wisdom in listening to the advice of others, especially the pros. If Kevin Durant offers pointers on jump-shots, every aspiring basketball player–whether the captain of the varsity team or the kid who rides the bench in the 12-13 year-old league–should listen. If Tiger Woods ever gives a tip or two about putting, every golfer …

4 Tips to Marketing on YouTube that Every Small Business Should Know

Unless you’ve been living under a rock since 2005, you know that YouTube is one of the most popular sites on the Internet. To paraphrase Ron Burgandy: it’s kind of a big deal. Based on the latest data–April 2014–there are… 1 billion users on YouTube 60 hours of video watched every minute (2012) 6 billion hours of videos …

How to Promote your Products using Pinterest

Why Pinterest Matters Not only does Pinterest gain a lot of traffic, it has likewise become a large traffic referral site.  Pinterest matters because a lot of people are on it, and are using the social network. Users are increasingly making purchase decisions off of things that they are seeing on Pinterest. It gives users a different way to find …

Loading Time is a Money Killer

Do you have a minute to learn why loading time of your website is a money killer? Probably, but that doesn’t mean you want to wait that long for a webpage to load, especially on a mobile device. In fact, according to a recent study: 71% of smartphone users expect web pages to load quickly 74% of smartphone users expect web pages to load in 3 …

How Google’s Redesign of its Search Engine Results Page Affects Your Bottom Line

Like all search engines, Google is constantly changing its algorithms in order to prevent its competitors from catching up and to keep the rest of the web on its toes. (For example, while search engine optimization companies used to think that META keyword tags were the most important part of Google’s formula, most have figured out by now that the …