24 Tips to Writing Good B2B and B2C Content

Writing content for an online audience is telling a story that people would want to hear, and communicating something that could help someone else. But how do I know what to say? Who am I actually writing for? What’s the difference between content for B2B and B2C markets? At GHI Internet Services, we’ve been writing content for an online …

Reading on the Internet … and Human Flourishing

In the 1830s, a French aristocrat by the name of Alexis de Tocqueville traveled to America and wrote about its democratic character. While Tocqueville claimed that democracy was inevitable (fighting against its coming was like arguing with “the Providence of God”), he maintained that democracy wasn’t an absolute evil or an absolute …

Ask the Experts: How to Create an SEO-Friendly Website

If you want to reap the benefits of having an online presence, your site must be SEO-friendly. If done correctly, search engine optimization (SEO) — the process of ranking higher in the search engines for specific keywords and phrases — is an extremely valuable marketing tool in a company’s arsenal. SEO means high rankings (increased …

Responsive Site Load Time: 18.24 Seconds

The average load time for a responsive, e-retail site is 18.24 seconds, Internet Retailer found last month. (They examined 12 sites from the US and UK over a month-long period, using a variety of connections.) But just how long is 18.24 seconds? In that time – The average person will blink 3 – 4 times. A hummingbird will flap its wing 1,276 …

9 Northeast Ohio Sites You Didn’t Know Use WordPress

For many small businesses, updating the website is a nightmare. Removing outdated photos on the About Us page, adding a product or service, announcing a special promotion, or even just editing a typo is a frustrating task. If you maintain your website in house, the number of things you can fix may be limited. If you use an outside firm, simple changes …

4 Tips to Migrating from MagentoGo Without Losing Your Head (or Your Revenues!)

eBay’s MagentoGo and ProStores are shutting down … leaving 10,000 small-business owners without an e-commerce platform to sell their products and services online. It’s all in a focused effort to move away from its small-business software … and to its more profitable e-commerce software products that target bigger and/or more sophisticated online …

5 Reasons Why Your Content Should be Helpful … and Not Go for the Sale

People don’t like being sold to. We skip through ads in newspapers and magazines. Every time a pop-up ad “bloops” onto our screen, we close it. We DVR our favorite shows and fast-forward through commercials. (And if you don’t have a DVR, like my family, you simply mute those obnoxious disturbances.) It seems that what advertisers …

3 Facts about Link Building You Probably Missed

As we wrote on our inbound linking page, in Google’s algorithm, an inbound link works like a vote—a vote for that page’s trustworthiness, importance, and subject matter. So most people know that inbound linking should be a central part of every search engine optimization campaign, but, because black hat SEOers have abused the system (stuffing …

3 Lessons from eBay’s SEO Nightmare

Last week, eBay.com lost significant ground in their rankings on Google’s search engine results pages (SERPs), and other SEO firms should take note. Moz, a well-known search engine marketing firm, tracks which 10  domains have the most “real estate” in the top 10 search results. Dr. Peter J. Meyers at Moz reported that “over the …

The 3 Biggest SEO Myths

There’s wisdom in listening to the advice of others, especially the pros. If Kevin Durant offers pointers on jump-shots, every aspiring basketball player–whether the captain of the varsity team or the kid who rides the bench in the 12-13 year-old league–should listen. If Tiger Woods ever gives a tip or two about putting, every golfer …