Ask the Experts: How to Create an SEO-Friendly Website

If you want to reap the benefits of having an online presence, your site must be SEO-friendly. If done correctly, search engine optimization (SEO) — the process of ranking higher in the search engines for specific keywords and phrases — is an extremely valuable marketing tool in a company’s arsenal. SEO means high rankings (increased …

Responsive Site Load Time: 18.24 Seconds

The average load time for a responsive, e-retail site is 18.24 seconds, Internet Retailer found last month. (They examined 12 sites from the US and UK over a month-long period, using a variety of connections.) But just how long is 18.24 seconds? In that time – The average person will blink 3 – 4 times. A hummingbird will flap its wing 1,276 …

9 Northeast Ohio Sites You Didn’t Know Use WordPress

For many small businesses, updating the website is a nightmare. Removing outdated photos on the About Us page, adding a product or service, announcing a special promotion, or even just editing a typo is a frustrating task. If you maintain your website in house, the number of things you can fix may be limited. If you use an outside firm, simple changes …

4 Tips to Migrating from MagentoGo Without Losing Your Head (or Your Revenues!)

eBay’s MagentoGo and ProStores are shutting down … leaving 10,000 small-business owners without an e-commerce platform to sell their products and services online. It’s all in a focused effort to move away from its small-business software … and to its more profitable e-commerce software products that target bigger and/or more sophisticated online …

5 Reasons Why Your Content Should be Helpful … and Not Go for the Sale

People don’t like being sold to. We skip through ads in newspapers and magazines. Every time a pop-up ad “bloops” onto our screen, we close it. We DVR our favorite shows and fast-forward through commercials. (And if you don’t have a DVR, like my family, you simply mute those obnoxious disturbances.) It seems that what advertisers …

3 Facts about Link Building You Probably Missed

As we wrote on our inbound linking page, in Google’s algorithm, an inbound link works like a vote—a vote for that page’s trustworthiness, importance, and subject matter. So most people know that inbound linking should be a central part of every search engine optimization campaign, but, because black hat SEOers have abused the system (stuffing …

3 Lessons from eBay’s SEO Nightmare

Last week, eBay.com lost significant ground in their rankings on Google’s search engine results pages (SERPs), and other SEO firms should take note. Moz, a well-known search engine marketing firm, tracks which 10  domains have the most “real estate” in the top 10 search results. Dr. Peter J. Meyers at Moz reported that “over the …

The 3 Biggest SEO Myths

There’s wisdom in listening to the advice of others, especially the pros. If Kevin Durant offers pointers on jump-shots, every aspiring basketball player–whether the captain of the varsity team or the kid who rides the bench in the 12-13 year-old league–should listen. If Tiger Woods ever gives a tip or two about putting, every golfer …

4 Tips to Marketing on YouTube that Every Small Business Should Know

Unless you’ve been living under a rock since 2005, you know that YouTube is one of the most popular sites on the Internet. To paraphrase Ron Burgandy: it’s kind of a big deal. Based on the latest data–April 2014–there are… 1 billion users on YouTube 60 hours of video watched every minute (2012) 6 billion hours of videos …

How to Promote your Products using Pinterest

Why Pinterest Matters Not only does Pinterest gain a lot of traffic, it has likewise become a large traffic referral site.  Pinterest matters because a lot of people are on it, and are using the social network. Users are increasingly making purchase decisions off of things that they are seeing on Pinterest. It gives users a different way to find …